UPA MOMA Exhibit, 1955

UPA MOMA Exhibit

There’s a ton of rare content posted on this blog but today’s entry is one of the rarest of all. In Summer of 1955, the Museum of Modern Art in New York City hosted an exhibition called “UPA: Form in the Animated Cartoon.” With the exception of Disney, no animation studio had ever received such a comprehensive tribute up to that time.

I, or nobody else for that matter, had ever seen photos of the exhibition or had much of an idea of how the animation material was presented. A few months ago though, while I was working on the forthcoming photo book Inside UPA, Tee Bosustow and I discovered a set of photos from the exhibition. Now, for the first time since people actually attended the show in the mid-’50s, we can get a sense of what the UPA tribute at MoMA was like. The photographs below were taken by Soichi Sunami, a well-known East Coast art photographer who was commissioned to take these for the museum.

Part 1 of the Exhibit was called “An Album of Attitude.” It starts off with a series of montage images combining UPA artwork, studio ephemera and outside influences on the artists.

UPA MOMA Exhibit

This first montage has three gag drawings by Fred Crippen on it, among other things.

UPA MOMA Exhibit

This second collage compares the real-world art and film influences that inspired various UPA cartoons.

UPA MOMA Exhibit

An entire montage was dedicated to John Hubley’s Rooty Toot Toot. Hubley’s storyboard drawings are particularly impressive here. Note that in the credits roll, Hubley’s last name is hidden by the shattered record. One has to assume this was intentional since Hubley was persona non grata at UPA in 1955.

UPA MOMA Exhibit

This wall features animation drawings from Rooty Toot Toot, from a scene with the lawyer Honest John. On the far right are strips of backlit strips of film.

UPA MOMA Exhibit

Part 3 of the exhibit was called “UPA and the Community.”

UPA MOMA Exhibit

Here is a closeup of a couple of the commercial and industrial film displays in that section.

UPA MOMA Exhibit

This wall features various examples of pre-production art including color keys from the CBS industrial film Tune in Tomorrow (1954, far left) and examples of Bobe Cannon’s timing bar sheets (center).

UPA MOMA Exhibit

Mister Magoo was UPA’s most popular character and he garnered his own section in the exhibit.

UPA MOMA Exhibit

A close-up of the previous photo shows this character design progression of Mister Magoo from 1949 through 1955.

UPA MOMA Exhibit

Storyboards from UPA shorts: at left are T. Hee’s boards for The Jaywalker (1956), and at right are Aurie Battaglia’s boards for The Invisible Moustache of Raoul Dufy (1955).

UPA MOMA Exhibit

This room of the exhibit featured zoetropes. A scene from Bobe Cannon’s short Fudget’s Budget is painted onto the wall.

UPA MOMA Exhibit

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Announcing Inside UPA

inside UPA

Calling all fans of Cartoon Modern. If you’re looking for the perfect companion book to Cartoon Modern, then you’ll definitely want to check out my new book project Inside UPA. This 64-page volume offers an unprecedented look into the legendary UPA animation studios. Packed with over fifty photos, most of which haven’t been seen in decades, the book offers a rare glimpse into what it was like to work at the mid-century’s greatest design-oriented animation studio.

Like the studio itself, this book is a bit of an experiment. It’s an animation book that treats artists like the stars they are and allows them to be appreciated in a way like never before. Personally I think it’s quite the appropriate companion to my earlier book Cartoon Modern because as that book focused on artwork and animation, this book recognizes the artists who made those groundbreaking films a reality.

Inside UPA captures long forgotten moments from the studio’s history including such images as John Hubley sketching dancer Olga Lunick during the production of Rooty Toot Toot, Aurie Battaglia and Leo Salkin working on the unproduced James Thurber feature The White Deer, architect John Lautner talking to UPA animators about his building plans for the studio, Pete Burness and Mister Magoo voice Jim Backus going through a storyboard, Gene Deitch and Cliff Roberts having an impromptu jam session at a picnic, and a late-night production staff meeting at the Smokehouse Restaurant.

Inside UPA, which measures 7.5″x8.7″, is a softcover with french flaps and b&w interior. All proceeds from the sale of the book will go towards the production of the UPA documentary that Tee Bosustow is working on so every purchase helps to further advance the documentation of the studio’s output. The book also includes a six-page filmography, which is the most complete UPA filmography to ever appear in print. It includes not only the studio’s theatrical shorts, but also its industrial and training films, TV commercials and shows, and other special projects.

The book is available in a numbered edition of 1000 copies. It’s a limited run and certainly not the type of book that will be available forever. The pre-order price (valid through Saturday, September 15) is $35 (plus S&H). After that date, the price increases to $45. Fifty of these copies will come with a bookplate signed by UPA veterans who are still alive. These are available at $150.

To order your copy today, visit UPApix.com.

A few spreads from the book are below:

UPA Photo Book

UPA Photo Book

UPA Photo Book

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