Cartoons

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This cartoon is by Dave Walker.

You can add this cartoon to your blog, subject to one or two very basic conditions. To do so, either save the cartoon and upload it to your own webspace, or simply copy and past the code below:


<img src="http://www.weblogcartoons.com/cartoons/famous.gif" alt="cartoon from www.weblogcartoons.com" />
<p>Cartoon by <a href="http://www.cartoonchurch.com/blog/">Dave Walker</a>. Find more cartoons you can freely re-use on your blog at <a href="http://www.weblogcartoons.com/">We Blog Cartoons</a>.</p>


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Kevin Heisler wrote at the Search Engine Watch News blog that I left Search Engine Land and joined Search Engine Journal based on a piece of scraper content. Scraper content is basically a robot that steals content from several sites and combines them to try to make them unique. In short, it put my name on content stolen from Search Engine Journal, so Kevin either thought it would be funny to say I now work at Search Engine Journal or he was fooled by a scraper site.

Either way, I am not working for Search Engine Journal, even though I have the utmost respect for Loren Baker, I am just not writing for him.

Even though Kevin added “corrections” to his post, I think it is still confusing people. I received and noticed tons of twitters this morning, not understanding the SEW blog post or the correction.

Again, I am still writing at Search Engine Roundtable and Search Engine Land. It is honestly a shame to see that post on SEW, a shame.

I received a surprise in the mail today, schwag from Google. Specifically the Google Ad Manager team. In the box was this card:

No way did I expect Google to send me stuff for my How To Set Up Google Ad Manager On Your Site or Blog. Heck, I write about Google all day, every day, and I don’t expect presents from them. It was really nice to get the schwag, even though I have two of the three items. Like people say, “it is the thought that counts,” that line is so true.

What came in the box?

(1) Google Hot Cup:

(2) Google Black T-Shirt:

(3) Google Black Duffle (I didn’t get one of these duffles yet):

One day I should do an inventory of all my search related schwag. Only issue is that they are spread out between my office, home, car, other family members and who knows where.

Thank you the Ad Manager Team!

Today, I decided to finally expand the query list (keywords) that would trigger Google ’subscribed links’ to show up when you do a search. Did I lose you? Let me explain…

• If you subscribe to the Search Engine Roundtable’s Google Co-Op subscribed links
• When you do a search at Google, when logged into Google, you may see special results in the search results.

For example, if you subscribe you and search for doubleclick, you will see the latest Search Engine Roundtable articles related to DoubleClick. It looks like this, within the search results, probably in the fourth organic result:

It, by default, shows the last three articles that match that keyword. How does it know which keyword to show up for? I tell it. It used to be just my categories, plus some added keywords based on the categories. But today, I decided to enhance that and use the over 1,500 tags from the site. Yes, I try my best to tag each piece of content with keywords that describe the content. I decided to pull from my tags database to add more keywords to the list.

I also decided 1,700+ were too many, so I made a rule that if the tag is used in three or more articles, then it should be part of the keyword list that triggers the Google Co-Op. If it is two articles or less, then it won’t trigger a Google result.

So if you are looking for pages on robots, slurp or matt cutts, I likely have recent content that will interest you.

If you haven’t subscribed, you might want to now, because the content is fresher and richer then every. To subscribe to the Google Co-Op, click here, you can always unsubscribe easily at any time.

I just switched the ad delivery program from Open Ads to Google Ad Manager a few minutes ago.

I have been testing Google Ad Manager on the forums and it has been working out well. So today, I had an hour, so I moved all the ads on the main blog to Google Ad Manager.

Why did I do this?

(1) So I don’t have to host my own ad software.
(2) Less load on my server.
(3) No worries about patching the software.
(4) Slick reports
(5) It does what I need

I loved Open Ads, but numbers one through three are good enough reasons for me to switch. And it is free!

I am glad I wrote my Google Ad Manager Tutorial, because I had to reference back to it several times as I set up the news ads.

If you see any bugs, let me know…

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